![]() ![]() Survey your audience via email, on the web and at shows. Where? Did they grab them and provide useful information?ġ4. Create, utilize and reward a street team. On your web site have a poster maker (see Derek Truck’s site or Skyline Music is having one built.) and/or putting all club or band poster in a free downloadable PDF online for fans to use.ġ2. Put all your promo online including photos and logos in downloadable form for 24 access by the media and fansġ1. ![]() Make your web site a destination by keeping it updated and including news, giveaways, polls and things to make it worth visiting regularly.ġ0. If you are a venue use Their products can have built in music players. Consider segmenting your email lists by state (for bands) or genres (for clubs) to fight email burnout.Ĩ. Put your list sign-up visibly on the top half of the front page and watch the list grow. Get/send out promo material immediately after a date is booked. Always have a tour or venue publicist to get free mediaĦ. ![]() It allows time for viral/word of mouth buzz (free promotion) to buildĥ. Pre-promote AND get a show on sale now! 3-4 months prior is not too early for a rock show and 6-9 months is not too early for an adult show. Always think of the fan first when making any decisions. Know your market or hire/befriend someone who does.ģ. Promoters shouldn’t count on the band or label.Ģ. Bands should promote as if the promoter will do nothing. 100 Free & Affordable High And Low Tech Waysġ.
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